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situation where the old habit frequently occurred, and (d) you realize 
you are doing another habit that often precedes the bad habit. 
Examples of the latter would be face touching that almost always 
precedes nail biting or hair pulling, touching the finger nail before 
biting it, and feeling your face before picking it. More careful self-
observation is needed to discover the situations, activities, and people 
in (c), and the associated habits in (d).  
Azrin and Dunn's procedures also include relaxing in the habit-
producing situations, daily practice of replacing the old habit with the 
new response in the four circumstances described above, asking 
friends for feedback, showing off your improvements (especially in 
situations you have been avoiding), and, of course, keeping daily 
records of progress.  
 
Why is Behavior so Hard to Understand? 
 
All of us, including psychologists, have difficulty understanding why 
people do the things they do. If behavioral control were simply a 
matter of immediate, external, observable reinforcement, we would 
not be so baffled (nor intrigued) by humans. There are several reasons 
why behavior and feelings are so mysterious.  
Classical, operant, and social conditioning are all intermeshed  
As mentioned above, everyday examples of pure operant or 
classical learning are hard to find. They operate together in complex 
ways. For instance, a stimulus (an insult or a nice body) may elicit an 
unobservable emotional response (anger or attraction). That's classical 
conditioning. But the overt response, which may or may not be 
consistent with the emotional reaction to the offending or appealing 
person, depends on many complicated factors, including needs, self-
evaluation and confidence (that's Social Learning Theory), anticipated 
+ and- consequences (that's social and operant conditioning), and 
other forces. What actually happens, including how the other person 
reacts, after we overtly respond influences how we feel (classical) and 
how we respond (classical, social, and operant) in similar situations 
later on. My simple point is: it's complicated. Yet, knowing the theories 
of learning, motivation, and self-control reduces some of the mystery.  
The payoffs for a behavior are multiple and may change over time  
Smoking is a good example. Like my coffee drinking mentioned 
above, one has to learn to like cigarettes. That means puffing on a 
cigarette must have been paired thousands of times with the 
satisfaction of powerful needs: peer approval? a sense of adventure or 
grown-upness? eating and drinking? relaxing? having a good time? 
Eventually cigarettes taste good. But at a later stage, after thousands