90
o 
reinforcers (rewards) provided by yourself, others, or 
naturally, 
o 
punishment from self, others, or as a natural outcome, 
o 
escape from unpleasant stimuli or situations (negative 
reinforcement), 
o 
reactions of others (positive, negative, or neutral), 
o 
self-evaluation of the behavior (pride or shame),  
o 
no reaction at all (extinction). 
Overview of self-help methods for changing your own behavior  
Part I: (see below for applications with eating, drinking, and 
smoking problems; see chapter 11 for step by step instructions about 
how to use each method) If behavior occurs in this A-B-C sequence, 
the methods for changing behavior must fit into the same sequence:  
A. Methods used prior to the "target" behavior:  
1. Change or avoid the environment leading to the 
unwanted "target" behavior; provide cues to prompt 
new desired behavior (goals, schedules and plans) or 
provide warning signs. Break behavior chains early. This 
is called "antecedent stimulus control."  
2. Consider alternatives and learn new behavior from 
models or by reading; practice, role-play, covert 
rehearsal; develop self-instructions to reach goals; 
develop helpful competing responses (walk instead of 
eat) or eliminate unwanted competing responses (like 
watching TV instead of studying).  
3. Use a "controlled" response, e.g. buy only low-fat 
foods, no sweets. Use a "conditioned" response or build 
a stimulus-response connection, e.g. eat or study in only 
one place.  
4. Practice relapse prevention and temptation resistance 
training (overt and mental process), including "cue 
exposure" without permitting a habitual unwanted 
response.  
5. Motivation training; increase confidence in self-control 
and realize importance of task. Focus on long-range 
consequences, both positive and negative ones.  
6. Take care of your basic needs, learn to relax, and 
develop a positive addiction.  
7. Monitor your own decision-making and recognize 
diversions (taking the easy way out), self-defeating 
actions, and rationalizations (self-serving, inconsiderate