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have been just friends--there may be good, continuing reasons for 
remaining just good friends. Explore the reasons for considering 
romanticizing the friendship now--is one of you temporarily feeling 
lonely or rejected or vulnerable or low in self-esteem? Don't act rashly. 
If you decide to try becoming more romantic, go slow to protect the 
friendship (this is hard to do if one person becomes deeply involved 
and is rejected).  
Mate selection is a difficult task for many reasons: each person 
may pretend to be something he/she isn't, each may honestly describe 
him/herself but change later on, each may change his/her mind about 
what he/she wants and on and on. Let's consider the selection process 
further. It might seem, from what has been said thus far, that being a 
slow starter (a friend long before becoming a romantic lover) would be 
an advantage. The friends could objectively get to know each other. 
That sounds reasonable but recent research has suggested that 
persons who have stronger needs for emotional intimacy and who 
have already been in love (with someone else) are more likely to be 
warm, caring, sincere, appreciative, loving, and happy (McAdams & 
Vaillant, 1982). Perhaps such people would fall in love rather quickly 
and become very desirable partners.  
Conventional wisdom has it, however, that marriages based on 
romantic "love at first sight" don't last, but there is no clear data for or 
against this dire prediction. There are many couples who fell in love 
instantly and it lasted forever. On the other hand, most of us have 
known immature people who impulsively become infatuated, getting 
into trouble repeatedly. (And we all know the opposite: wonderful 
people who avoid fast intimacy.) In short, the advantages and 
disadvantages of quickly getting emotionally involved are complex and 
not yet well researched. Perhaps, the pros and cons of instant 
infatuation doesn't matter much because you may not be able to 
change that basic part of your personality anyway. (You can learn to 
rationally control it to some extent, however.)  
Regardless of whether we get into love quickly or slowly, once we 
are intensely involved with the other person, from that point on, while 
we may continue to experience ups and downs in this relationship, the 
issue becomes condensed into a simple question of staying or leaving: 
Will I stick with this person (and make the best of it) or leave and lose 
him/her forever? Thus, we often stay with a person even though we 
are unhappy and fear there will be serious problems. We have limited 
experience with other partners and, thus, can not be assured of a 
better option. We become stifled by our own indecision and 
dependency or fears or possessiveness. Love is powerful, especially 
when threatened; it isn't something we can turn on and off (while we 
try out another relationship). Maybe some of us can't make objective 
decisions while in love, but I don't believe that is entirely true. We 
can't eliminate all the craziness of love, but we can learn to be much 
more realistic by recognizing our denial and our needs (and by 
listening to others' opinions).