34
reasonable rules. They talk with each other about their work and 
studies.  
For your purposes, these childhood experiences or the lack of them 
may be of interest but they occurred in the past and, therefore, are 
unchangeable (although we might change our reaction to our past). 
What can you do now that enables us to be highly motivated? How can 
you be so intent on reaching a distant goal that nothing gets in the 
way?  
 
To accomplish great things, we must not only act but also dream, not only plan but 
believe. 
-Anatole France  
 
 
Atkinson (1957; 1981) suggested it is much more complicated 
than just a single need making us do something, although that's part 
of it. Borrowing a lot from learning theory, he says three factors 
determine behavior:  
A large number of competing motives or needs are striving for 
expression at the same time, such as the need for achievement, the 
need for close relationships, the need for power, and the need to be 
cared for by others. Besides the conflict among many motives, the 
theory assumes there is a conflict between the hope of success and 
the fear of failure, i.e. an approach-avoidance conflict over each goal. 
The fear of failure can keep us from trying in school, just as the fear of 
rejection can keep us from getting emotionally involved with someone.  
The strength of the approach and avoidance tendencies is 
determined by the relative strength of the needs to achieve and the 
needs to avoid failure (or success), plus the next two factors.  
What we expect to happen if we follow a certain course of action. 
We observe the situation and, based on our past experience, estimate 
the likelihood of success and the chances of something bad happening, 
depending on what we do. Having some hope is necessary, but it is 
not a simple situation. As discussed in attribution theory later, a highly 
motivated achiever may utilize complex optimistic or pessimistic 
cognitive strategies (Cantor, 1990). For example, an optimistic, high 
achieving student may seek out friends who value and reinforce 
his/her successes in school, he/she frequently re-lives in fantasy 
his/her past accomplishments and dreams of the future, and he/she 
may relax with friends before an exam. This is called "illusory glow" 
optimism because such a person nurtures and protects his/her self-
esteem and confidence. They expect to do very well, they work very 
hard, they enjoy their successes, and, if they should fail, they