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to date, indicating how often paradoxical intervention (in therapy or 
self-help) exacerbates the problem. This is crucial information to get.  
 
 
Increasing Motivation 
 
Chapter 4, focusing on understanding behavior, has a lengthy 
section about motivation. Method #5 in chapter 11 describes ways of 
increasing your level of motivation. You should read those sections 
along with this one. I believe most of the time you need to be 
intensely motivated to make difficult changes in your life. That 
probably means working on only one or two changes at a time.  
We have all known highly motivated people; they are eager, 
driven, determined, confident, single-minded, and obsessed. Strong 
motives take us in many directions: saints and crooks, stars and 
repeated failures, love and hate, awe-inspiring and disgusting. Think of 
Lincoln studying law by candle light in New Salem. Think of Gandhi 
fasting. Think of the work to become a champion in any area. Edison 
said, "Genius is 1% inspiration and 99% perspiration." What makes us 
want to sweat that much? We have burning needs; we strive for 
meaning and values; we seek external pay offs and self-satisfaction 
with zeal; we develop keen interests.  
Some of our drives may be innate--the natural condition of the 
species. But, certainly, many motives are learned, so they can be 
changed. For instance, Adler (1951) thought children quickly learned 
they were inferior and spent a lifetime striving for superiority. Field 
Theory says that environmental forces and the ways we have learned 
to view our situations determine our incentives, goals, and intentions. 
Social Learning Theory suggests that motivation depends on observing 
how to get the rewards we want in the environment and our faith in 
our ability (self-efficacy) to do it. Attribution theory states that 
achievers have learned that they are able to succeed, that hard work 
increases the chances of success, that learning about themselves 
facilitates success, and that succeeding is enjoyable and worthwhile. If 
you want to succeed but haven't learned those things, you can if you 
want to.  
All of us are pushed in many directions by many powerful 
physiological, social-cultural, and psychological needs. Most of us 
yearn for food, air, shelter, sex, affiliation, love, self-acceptance, 
achievement, power, mastery, self-actualization, etc. Those needs 
increase our motivation in various specific, usually positive directions. 
Moreover, there are drives and emotions that push us in many 
negative directions, such as feelings of inferiority that become self-
fulfilling prophecies, desires to avoid responsibility and success, beliefs